OLGIATE OLONA –When the going gets tough, the tough start to play and win the game. Crisis or no crisis. This is the case of a company in the area, forging Marcora Srl di Olgiate Olona.
More than sixty years of industrial history behind and a successful future ahead of him: “our profit margins – says the company President Michele Marcora, little more than forty years at the top of the company since 2005 when he received the presidential baton from his father Roberto – is highly respected and we can look to the future with reasonable optimism “.
A family business (founded by Giancarlo Marcora in 1952, father of Robert and Henry) and generational shift in generational passage (from founder to sons and sons Michael and now Roberta di Roberto) grew and was able to adapt to changing market needs, acquiring a real managerial mindset and international.
Traditionally understood as a stepping-stone towards innovation and internationalisation.
Over 30 million euro turnover per year, around 60 employees and a strong global leadership in the production of forgings (about 10,000 tons of media over the twelve months) to the mechanics in General and, more specifically, to the oil-gas sector (oil drilling rigs, offshore platforms).
An export that accounts for more than 70% on sales, with markets ranging from France to Germany, from Finland to England, from Spain to Singapore, Malaysia to the States United, from Brazil to China.
Deeds, not words. “Certified” facts in these days by the authoritative study “Italian SMEs between tradition and digital innovation trends and testimonies by 2014” Excellent care from the Observatory of Global Strategy which showed a photograph of 327 excellent small and medium industries in Italy.
These are companies that have beaten the crisis by doubling operating income and strengthening the financial soundness. “Small and medium-sized industries-explains Antonella Negri-Clementi, Chairman and
CEO of Global Strategy-who have chosen from time point to innovation and internationalization to counteract the effects of the crisis thanks to the tenacity of entrepreneurs, to the amazing flexibility and dynamism in readapting the strategies to achieve their goals “.
Their average annual growth rate of turnover is greater than three times the industry average of reference (+10% against +3%), the operating income in the 2008-2012 period grew by 19% average per annum versus a decrease of 3 percent of other SMES. have a good ability to generate cash and positive numbers in terms of return on investment (ROI).
In 30% of cases belong to traditional sectors (metallurgy, mechanical), while increasing the number of enterprises (+22% compared to 2013) who work in services, in particular in developing software and supporting the activities of the Office.
Three out of four (73%) of the lie in the northern regions, although there is a suffering of the northeast (3.8% in terms of penetration against a national average of 4.1 per cent) as well as of the South (2.7%), while the Center marks a growth of 5.3%.
The strong global vocation of these excellences is marked by a good 40% of turnover achieved abroad, that over the next three years they plan to increase by 9%. Also have other ambitious goals: increasing the value of own production attacking new markets (for 14% of the sample) or by developing new initiatives (for 24 percent). In terms of innovation, invest about 5% of revenues in research and development, mostly budget destined to the improvement of the product (53%) and the alladigitalizzazione (15 percent).
The last year registers a change of strategiemanageriali the basis of success. The rapporteur on the fundamental product remains (for 90%, compared with 72% four years ago), but buy increasingly the ability to understand where stannoandando markets (strategic factor for 75%, 30 points higher than the pre-crisis period). Interesting to emphasize that the delbrand value is not more a factor sufficient to determine success (went from 54 percent to 29 percent).
In practice, the years of crisis have rewarded innovation (product and business strategy), rather than the importance of the brand.
The 93% of businesses excellent unsitointernet at least has another language than the Italian, the 46% is present on a social media, 29% use the internet for pre-and after-sales services, the 15% sell online or on their marketplace products (very high percentage if take into account that most of these companies belong to B2B). Over the next three years they plan to spend about 15% R&S budget to implementing ways of utilising.Luciano Landoniposted on: 8/18/2014Link to the referring page:
Important recognition for Forgiatura Marcora inserted listed as one of the 327 outstanding SMEs in Italy photographed Observatory 2014 Global Strategy.
Forgiatura Marcora thanked the President of UNIVA, Dr. Brugnoli for the nice words received.
Watch reports on the Characteristics and Strategies of 327 PMI Italy photographed by excellent 2014 Observatory of Global Strategy.